Content Map for Bombay Shaving Company

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1st Customer Persona for Bombay Shaving Company

Customer Persona Name
Veer Pratap Singh
Age
25
Location
Mumbai, India
Family Status
Single
Education
MBA in Computer Science
Interest
Technology, Fitness, Sports, Travelling.
Pain-points
He faces issues finding quality grooming products that suit his skin type
As he is a working professional he is very busy and does not have time for a comprehensive grooming routine.
He also does not have much knowledge about grooming products.
Additionally, he cannot afford to go to a high-end grooming parlor shop every month just to get a better grooming experience.
Goals
Veer’s Goal is to become the best Data Analyst that he can be and start a course of his own to help people break into the Data Analyst domain. He also wishes to maintain a neat and professional appearance.
Buying Behavior
He is mostly influenced by fitness, tech and grooming influencers. He prefers to shop online.
Channels for Information
Social Media, Blogs, YouTube.

2nd Customer Persona for Bombay Shaving Company

Customer Persona Name
Ramesh Roshan
Age
49
Location
Delhi, India
Family Status
Married with Two Kids.
Education
M.Tech in Computer Science
Interest
Reading, Gardening, Yoga
Pain-points
Ramesh has difficulty finding grooming products that suit his age and skin type
Local barbershops do not have any personalized grooming products as well
He also finds it inconvenient when he has to use multiple products for his grooming.
Goals
His goal is to be a good father, to make sure that his kids are successful and He also wishes to maintain a youthful and fresh look
Buying Behavior
Ramesh prefers to buy from physical stores as he believes in helping out the stores and he is loyal to the brand that he trusts.
Channels for Information
Newspapers, TV commercials, Youtube Ads, Google Ads

3rd Customer Persona for Bombay Shaving Company

Customer Persona Name
Krishna Sahay
Age
27
Location
Pune
Family Status
Single
Education
MBA in Marketing
Interest
Fashion, Business, Reading
Pain-points
He finds it difficult to find high-quality products for his Grooming Parlor, he is constantly looking for products that can suit every age and skin type in order to give his customers the best grooming experience in his barber shop.
He has used many branded products however his customer has found them a bit unsatisfactory.
Goals
To start a Chain of Barber Shops under his own banner “Vinay Grooming Studio”
Buying Behavior
Prefers natural products and prefers to buy online, he is influenced by grooming influencers a lot.
Channels for Information
Social media, Influencers Youtube, TV, Newspapers

Content Map for Customer’s Lifecycle

Pick any one customer persona from the ones you’ve created above and create a content map of their lifecycle.
Veer Pratap Singh
Lifecycle Stage - Awareness
Lifecycle Stage - Consideration
Lifecycle Stage - Decision
Description of customer mindset in each stage of the lifecycle
At this stage, Veer is just becoming aware of his need for grooming products and a grooming routine. He may not know about Bombay Shaving Company so here our goal should be to make him aware of our brand and its services and products.
Here Veer is considering the products of our brand as well as other brands, he is comparing us with different brands hence our focus should be on why our product is perfect for his needs and why he should go for our products.
Now Veer has decided to go for our products however he just needs a little push to make the first purchase. Our focus should be on closing the sale by giving detailed reviews, testimonials, etc to create a relationship of trust.
Veer is a bachelor who faces issues finding quality grooming products that suit his skin type.

He is a working professional he is swamped and does not have time for a comprehensive grooming routine.

He does not have much knowledge about grooming products.

He cannot afford to go to a high-end grooming parlour shop every month to get a better grooming experience than local barber shops.
1. Social Media Posts: A couple of infographics on different skin types and tones, appropriate care, and the benefits of using high-quality grooming products.

2. YouTube Videos: Why a Good Grooming routine is important for you? A brief on different skin types.

3. Social Media Reels/Shorts: A couple of shorts/reels about the benefits of using high-quality grooming care products.

4. Blog Posts: 5 Skin Care Tips for Men, Why you should create a grooming routine as a man?

5. Email Newsletter: Unlock the treasure chest for Better Skin Health, A Meticulas guide to perfect Grooming.
1. Blog Posts: Who is Bombay Shaving Company and Why should you choose them for your Grooming needs? How do we cater to different Skin Types, how are our products different?

2. YouTube Videos: Bombay Shaving Company - Product Demonstration, Interviews with our Team.

3. Social Media Posts: Basic Customer Reviews and customer Testimonials about the affordability and quality of the products.

4. Social Media Reels: Behind-the-scenes looks at how our products are made.

5. Email Newsletter: The Bombay Shaving Company - Find a product perfectly tailored for you. The Last Grooming Product that you will ever need by Bombay Shaving Company.
1. YouTube Videos: Detailed Customer Reviews and tutorials on how to use our products to get the best result.

2. Social Media Posts: Special Discount Campaigns, Giveaway Challenges.

3. Social Media Reels: Exclusive Bundle Offers, Announcements of new products and discounts.

4. Blog Posts: Dive into the World of Professional Grooming with Bombay Shaving Company, Come and Join our Family - Bombay Shaving Company.

5. Email Newsletter: Welcome to Bombay Shaving Company.
An Awesome grooming experience is just around the corner with Bombay Shaving Company.
Format or Platform
YouTube, Social Media, Blogs, Email Newsletters
YouTube, Social Media, Blogs, Email Newsletters
YouTube, Social Media, Blogs, Email Newsletters